Can I share a review that mentions how the product made someone feel?

If it names a condition or an outcome, no. Publishing it makes the claim yours. A review about the product itself, the packaging, the service or the choice of extract is fine.

Does gifted product need disclosure?

In most markets yes. Gifted counts as a material connection whether or not money changed hands, and disclosure has to be visible without expanding the caption.

What about screenshots of reviews from my own website?

Same rules. The surface changed, the statement did not, and a screenshot is harder to audit later than text.

Reviews, testimonials and creator content on a CBD account

Customer content is the most persuasive material a hemp brand has and the easiest way to publish a claim by accident. The moment a review appears on your account, your account made the statement, and in several markets a paid or gifted relationship has to be disclosed in the post itself.

Updated 2026-08-263 minute read

Reposting is publishing

There is no rulebook in which a quotation mark transfers responsibility. A review naming a condition is a claim on your account, and it is treated exactly like a caption you wrote.

Do not write this

Reposting a customer story: I used to struggle with migraines and this changed everything

Write this instead

Reposting a customer photo of a bottle on a kitchen counter, with a caption about which extract it is and what the batch certificate shows.

Why. The account has published a statement that the product treats a named condition. It is also the format regulators look at first, because a personal story is more persuasive than a claim in a caption and therefore more misleading.

Ask for the content you can use

The fix is upstream. If you ask customers for stories about how they feel, you will receive claims, and you will have to throw most of them away. Ask for something else and you get material you can publish.

Photos of the product where it lives, without a caption about effects.
The reason they chose this extract over another one.
What they wanted to know before ordering, which turns into your best educational posts.
How they use it mechanically. The action, not the result.

Disclosure is separate from the claim rules

If a creator was paid, gifted product, or is in an affiliate arrangement, the relationship is disclosed in the post, prominently, and not at the end of a hashtag block. This is a separate obligation and it applies even when the content contains no claim at all.

Our rule set treats an undisclosed material connection as a fixable finding rather than a fatal one, because the fix is to add a line, but it will not let the post through without it.

Prominent means at the start, in the caption, visible without expanding the text. A disclosure below the more link is treated as no disclosure in several markets.

Personal experience needs a qualifier

Where a first person experience is published at all, most markets expect a line making clear that it is one person's experience. That is a requirement of presence, so it is checkable: the engine looks for it whenever the text reads as a personal account.

Rights are the boring half

Ask in writing before reposting, and keep the answer.
Agree what you may do with it: one post, or the whole account, or advertising later.
Keep the original file rather than a screenshot of a story.
Honour a later request to remove it, and keep a note that you did.

The wording rules that still apply to all of it are in the health claims guide.

Questions

Can I share a review that mentions how the product made someone feel?: If it names a condition or an outcome, no. Publishing it makes the claim yours. A review about the product itself, the packaging, the service or the choice of extract is fine.
Does gifted product need disclosure?: In most markets yes. Gifted counts as a material connection whether or not money changed hands, and disclosure has to be visible without expanding the caption.
What about screenshots of reviews from my own website?: Same rules. The surface changed, the statement did not, and a screenshot is harder to audit later than text.

Keep reading

CBD social media compliance: the rules that decide if a post is safe
Four rulebooks apply to every hemp post: platform policy, advertising law, food law and the local market. Here is how they interact and how a check runs.
Health claims on social media: describing a product without promising an outcome
What counts as a health claim in a CBD caption, why softeners like helps and supports do not help, and how to write about a product without naming an outcome.
Why CBD accounts get restricted or removed
How restrictions escalate on hemp accounts, which behaviours trigger them, what an appeal can and cannot do, and how to keep the account recoverable.
European Union: CBD rules on social media
What a hemp brand may post in the EU: novel food status, the health claims regulation, the notices every post needs and the AI disclosure requirement.